M&M opens Travel Retail store at Paris-CDG


June 5, 2014 | By RetailME Bureau

Mars International Travel Retail (MITR) has launched its eighth M&M Travel Retail store at Paris-Charles de Gaulle with LS travel retail and Aéroports de Paris. The 1250-sqft space in Terminal 2A features M&M’s characters and a ‘gourmet’ souvenir of Paris in the form of a blue, white and red M&M’s bag. The concept store is laid out in M&M’s colours – red, yellow, green, blue and orange.

“We are extremely pleased to announce the opening of our eighth International M&M Travel Retail store. LS travel retail has proven to be a fantastic retail partner and highly supportive in helping us achieve our goal of increasing shopper engagement,” says Lieke Duijmelings, MITR marketing director. “In retail the experience is everything. We want to build a reputation, not just for an outstanding operational experience, but an outstanding retail experience as well. Our new store is well on the way to providing the perfect interactive retail experience, and with our current stores having proven to be highly successful we have high expectations that this store’s success will exceed. For MITR, we see the opening of M&M shops as one of the great vehicles for longer term strategic partnerships with both airports and retailers,” he adds. “We want to give travellers an unforgettable shopping experience when they travel; we believe that the Paris shop will not only help to engage more strongly with existing shoppers, but we will also attract non-shoppers by enticing them to interact with the M&M characters and learn about their individual story.”

For the first time in an airport, passengers will be able to pick ‘n’ mix from the ‘wall of colour’ dispensers throughout the store. Other items available include accessories and souvenirs such as mugs, t-shirts and baby clothes.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau




Download Images RetailME Magazine