M&M opens Travel Retail store at Paris-CDG

June 5, 2014 | By RetailME Bureau

Mars International Travel Retail (MITR) has launched its eighth M&M Travel Retail store at Paris-Charles de Gaulle with LS travel retail and Aéroports de Paris. The 1250-sqft space in Terminal 2A features M&M’s characters and a ‘gourmet’ souvenir of Paris in the form of a blue, white and red M&M’s bag. The concept store is laid out in M&M’s colours – red, yellow, green, blue and orange.

“We are extremely pleased to announce the opening of our eighth International M&M Travel Retail store. LS travel retail has proven to be a fantastic retail partner and highly supportive in helping us achieve our goal of increasing shopper engagement,” says Lieke Duijmelings, MITR marketing director. “In retail the experience is everything. We want to build a reputation, not just for an outstanding operational experience, but an outstanding retail experience as well. Our new store is well on the way to providing the perfect interactive retail experience, and with our current stores having proven to be highly successful we have high expectations that this store’s success will exceed. For MITR, we see the opening of M&M shops as one of the great vehicles for longer term strategic partnerships with both airports and retailers,” he adds. “We want to give travellers an unforgettable shopping experience when they travel; we believe that the Paris shop will not only help to engage more strongly with existing shoppers, but we will also attract non-shoppers by enticing them to interact with the M&M characters and learn about their individual story.”

For the first time in an airport, passengers will be able to pick ‘n’ mix from the ‘wall of colour’ dispensers throughout the store. Other items available include accessories and souvenirs such as mugs, t-shirts and baby clothes.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine