Max launches Cherokee collection in KSA

RetailME Bureau

UAE-based conglomerate Landmark Group’s value fashion brand Max, known as Citymax in Saudi Arabia, has started carrying American clothing brand Cherokee across its stores in the Kingdom. The Cherokee collection has been launched in 35 stores across Riyadh, Dammam and Jeddah, with additional store rollouts planned over the coming months.

Following a license agreement signed in July 2012, Cherokee-branded products will now join Citymax’s select roster of affordable, high-quality clothing and accessories across its women’s, men’s, and children’s collections. 

“The unveiling of Cherokee at Citymax is a perfect example of our 360 degree approach brought to life. By leveraging our exceptional in-house team of designers, marketers, and financial experts, we were able to offer Citymax a completely turnkey solution including a debut collection of men’s, women’s and kids’ clothing fully designed in-house by the Cherokee team,” says Henry Stupp, CEO, Cherokee Group.

“When we entered into a partnership with Cherokee last July, we were confident that the Cherokee brand would be an excellent addition to our product offering.  With the launch, we remain convinced that Cherokee’s unique design and family-lifestyle appeal will be a hit with our customers as well as reinforce our brand promise, ‘more fashion, more value,” adds Ramanathan Hariharan, CEO, Max.