Majid Al Futtaim announced that the AED56 million expansion of Matajer Al Juraina community mall is on track to be completed early next year. Matajer Al Juraina is part of the Matajer brand under Sharjah Holding, a strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management Holding, which is a community focused retail estate developer.
As part of its commitment to elevate the customer experience by offering additional choices, the newly transformed neighbourhood mall will have the capacity to welcome an increased number of visitors to its new dining and shopping outlets.
The completion of phase one in 2016 saw the addition of 111 parking spaces, significantly improving the convenience and accessibility to the mall for customers. Mall operations for tenants and visitors will continue as normal during the expansion.
Phase two of the expansion strategy at Matajer Al Juraina, which began last May will add 32,290 sqft of gross leasable area including 16 new brands and restaurants. New retail categories including fashion accessories and a wider scope for service-based outlets such as salons and banks will be added as part of the growth strategy. The redevelopment is on track to be complete in Q1 2018. The enhancement will include a vibrant new redesign with a shaded pergola for al fresco dining.
“The AED56 million expansion project at Matajer Al Juraina underscores Majid Al Futtaim’s effort to bring diverse retail options and superior customer experience to communities in the Northern Emirates,” says Ali Al Abdulla, senior director, community & neighbourhood malls at Majid Al Futtaim Properties. “It also reinforces Majid Al Futtaim’s commitment to increasing the total investment in the UAE by AED30 billion by 2026.”
“We are redefining the role of community malls to meet the changing expectations of our discerning customers. Along with a wide range of value-based stores, the mall will be expanding its lifestyle offerings and dining options and add new services to meet the everyday needs of customers and enhance convenience. Matajer Al Juraina is set to become an anchor for the community where families can come together to shop, eat and play,” he adds.
Matajer Al Juraina opened in 2012 and is situated in a key residential area where it meets the everyday lifestyle needs of the community.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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