Marka PJSC, the first public joint stock retail operator in the UAE, will introduce the first Reem Al Bawadi outlet in Abu Dhabi at Dalma Mall.
“We are delighted to be introducing Reem Al Bawadi’s authentic Middle Eastern cuisine and famed hospitality to the UAE capital. It is a milestone in our focused expansion efforts and represents the first in a number of exciting new openings that will follow within the year. We have undertaken four Reem Al Bawadi expansions over the past 18 months, which has grown the franchise to a total of twelve outlets across the GCC – an ambitious expansion strategy that reflects the strong consumer demand for this award-winning brand,” says Marka vice chairman & CEO Khaled Al Mheiri.
Spanning 4,920 sqft, the restaurant offers a total capacity of 243 covers, with 111 seats inside and 132 seats located across two welcoming outdoor spaces. The large terrace offers customers a perfect hangout spot for enjoying delicious food and shisha. The space is sure to become a popular destination also during the summer months with plans to introduce a fully air conditioned atmosphere. The venue also features a multitude of TV screens and large screen projectors, allowing guests to catch-up over unmissable football games and the region’s favourite televised sporting events.
“Consumers are increasingly looking for quality experiences from restaurants that can deliver consistently, and this explains the widespread success of Reem Al Bawadi. We have robust expansion plans for the restaurant in the UAE and the wider GCC region, and we look forward to bringing our customers new opportunities to enjoy their favourite food in Reem Al Bawadi’s uniquely welcoming atmosphere,” adds Al Mheiri.
The 12 existing Reem Al Bawadi restaurants are to be joined by two additional Dubai locations within the year – at Jumeirah Creekside Hotel and Avenues Mall in Motor City. The restaurant will also participate at the Global Village later this year, while Marka’s long-term strategy for the brand will see new franchises expanding further into Bahrain and Saudi Arabia, among other deals in the pipeline.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Food trucks may have seemed like a good idea at the time,
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last