Mall of the Emirates’ signature Spring/Summer fashion extravaganza ‘MOE Fashion Live’ is back for season two. This year the festival is spread over five days, from March 26 until April 15, 2019, with celebrity appearances, expert talks on fashion and beauty, exclusive fashion shows, and personalised activities and services.
“After the successful launch of ‘MOE Fashion Live’ during Spring/Summer ’18, we’ve pulled out all the stops to make the second edition bigger and more glamorous this year. ‘MOE Fashion Live ’19’ will showcase the latest collections by our luxury fashion and beauty brands and offer a range of curated experiences and personalised services to our power shoppers. With celebrity talks, daily fashion shows cued to upbeat live music and customised styling sessions, fashion savvy customers will have every tool and opportunity to celebrate all sides of their personality this season,” says Nada Abou Saab, director, Marketing East Region Shopping Malls – Majid Al Futtaim – P roperties.
MOE Fashion Live opened today, March 26, with an insightful talk by molecular cosmetics scientist and dermatologist to Hollywood stars, Dr Barbara Strum, on her popular skincare solutions and anti-ageing products using superfood Purslane. She also introduced a new product line designed specifically for Middle Eastern skin.
The Central Galleria will come alive daily with fashion shows set to pumping beats, and models dancing and interacting with the crowd. Guests will be treated to different looks from the Spring/Summer ’19 collections by the mall’s luxury brands, styled by regional fashion icons. Shoppers can participate in all MOE Fashion Live activities by simply spending AED500 at fashion and beauty stores at the mall.
Mall of the Emirates will also surprise shoppers with a roaming runway show that will showcase this season’s trends. Hermes Parfumeur will offer a bespoke fragrance service at MOE Fashion Live. Shoppers can participate in an exclusive jewellery and gemology workshop with jeweller and goldsmith Susana Martins. Maison de Joelle’s hairstylists and speed braiders will offer customers a menu of styles to re-create. Men can personalise their wrist cuffs, notebooks and even designer leather sneakers at the engraving machine station in the Central Galleria. A trendy fashion florist team will be present at Mall of the Emirates during MOE Fashion Live.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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