Majid Al Futtaim’s retail and lifestyle destination, Mall of the Emirates is set to host the eighth edition of World of Fashion in October as part of this year’s Autumn/Winter season.
The Autumn/Winter season at Mall of the Emirates kicks off on September 24 with daily offers and prizes worth AED10,000 every day for shoppers to put their best foot forward in the latest AW17 collections.
This year, Mall of the Emirates have developed the World of Fashion app giving customers exclusive access to events, tickets, trends, House of Bazaar and SIMPLY Dubai.
The mall’s signature fashion event, will be home to House of Bazaar, a beautifully curated experience in partnership with Harper’s Bazaar Arabia from October 10 to 14. Visitors will be invited to step inside the pop-up installation where the season’s most coveted fashion, lifestyle, beauty and wellness will come to life. Now in its third year, the house will have several exciting additions and surprises such as an updated aesthetic reflecting architectural and interior design trends, and guests will be invited to an exclusive appearance by one of fashion’s most talked about international names.
On October 12, the second SIMPLY Dubai conference will take place. The premier US-based conference was launched exclusively for the region during World of Fashion 2016 and is a meeting of digital and creative minds where guests can listen to high-profile, international digital influencers share their insights, network with peers, learn about the industry and make lasting business connections.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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