L’Azurde looking to raise market share


July 29, 2013 | By RetailME Bureau

Gold and diamond group L’Azurde plans to open 30 showrooms during the next three years to raise its market share to 40% of the Saudi Arabian jewellery market to strengthen its position in the global gold market by developing its brand to compete with the other international brands.

“This strategy comes to commensurate L’Azurde leadership with its distinctive position in the formulation and distribution of jewellery, making it number one in this field in the Gulf and the Middle East,” says Ayman Al Haffar, executive general manager of L’Azurde Group.

“L’Azurde believes jewellery is more than just a status symbol. Hence, we design original classical and contemporary jewellery for every moment in a women’s life, creating a signature style that offers elegance and uniqueness for every occasion,” he adds.

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