During the holy month of Ramadan, retail conglomerate Landmark Group’s loyalty programme, Shukran, has launched a special ‘Shukran Ramadan’ initiative with Dubai Cares in the UAE and other charity organisations in Saudi Arabia, Oman, Bahrain, Egypt, Jordan and Lebanon. Over 10 million members across the region will have the opportunity to donate Shukran points earned from their purchases in support of good causes and bring a difference to the lives of those in need.
In the UAE, the Landmark Group continues its partnership with Dubai Cares to raise funds across its brands’ stores in support of the charity’s girls’ education programmes. Customers in the UAE will have the option to donate AED5 or Shukran points earned from their purchases to Dubai Cares, during the holy month.
With the Shukran Ramadan initiative, loyalty members making purchases at Landmark Group brand stores including Centrepoint, Home Centre, Max, Babyshop, Lifestyle, SHOEMART, Splash and Shoexpress among others, will get the chance to donate their Shukran points towards a good cause.
As a part of this month-long campaign, Landmark Group has also partnered with charitable organisations across GCC enabling customers to offer their points collected from purchases at any of the participating outlets towards a range of causes including girls’ right to education, children with disabilities, humanitarian work, family welfare and research, awareness and cure for breast cancer.
“The Shukran Ramadan initiative has been designed keeping our customers at heart, and during this holy month of giving, we wanted to enable the easiest and most convenient way for millions of our customers to donate to a charitable cause. Our customers’ support has been integral to the success of Shukran and we feel this initiative is another way to recognize their loyalty and join hands for the larger good. Shukran Ramadan is our testament to the Landmark Group’s philosophy of giving back to the community and empowering them to make a positive change. We are very thankful to Dubai Cares and our other partners for joining hands with us to make this drive truly impactful,” said Rahul Jagtiani, group director – digital, Landmark Group.
“We are very proud of this collaboration with our longstanding partner, Landmark Group, during the holy month of Ramadan. Equity is a prominent theme in all of Dubai Cares’ education programmes and through this partnership, we hope to continue to build on our success in securing equal access to education for boys and girls and being true advocates of female empowerment across the globe. We are also grateful for Landmark Group’s efforts to engage their customers through this impactful and engaging Ramadan campaign, which will certainly help us give girls hope as well as a new and solid foundation through education,” added Abdulla Ahmed Al Shehhi, CEO, Dubai Cares.
In Saudi Arabia, Shukran has partnered with ENSAN, Royal Charity Organisation in Bahrain, Oman Down Syndrome Association and Association of Early Intervention for Children with Disability in Oman, Baheya in Egypt, Tkiyet Um Ali in Jordan and with The Social Welfare Institutions (Dar AL Aytam Al Islamiya) in Lebanon.
Building on the Group’s commitment to empowering its community and society at large, the aim of the campaign is to inspire and engage over 10 million loyal customers and raise awareness about pressing social issues. The Shukran points donated by every customer in each store during the month of Ramadan will be collected internally on the system to record each transaction and the corresponding Shukran points collected, to ensure complete transparency. Upon completion of the initiative, an amount equivalent to the Shukran points collected will be donated to the respective charity organisations in each country.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young
Nakheel Malls, the retail arm of master developer Nakheel, has launched its
Serena Marketplace, a new community shopping and service centre for the Mediterranean-themed