Landmark Group flags off virtual edition of 2020 ‘Beat Diabetes’ initiative

December 6, 2020 | By RetailME Bureau

UAE-based retail and hospitality conglomerate, Landmark Group, today announced that it has flagged off the annual Beat Diabetes initiative virtually.

In the absence of the physical Beat Diabetes Walk that takes place every year, Landmark Group’s Beat Diabetes initiative in 2020 runs online via the ‘Take the Pledge’ campaign that aims to continue raising awareness about the condition and inspiring the public to lead a healthier lifestyle.

As part of the ‘Take the Pledge’ initiative, the Group is calling on communities across the region to make a commitment towards the three pillars of diabetes management – Get Active by clocking 10,000 steps a day, Eat Healthy by reducing sugars and processed foods, and monitor blood sugar and pressure levels by Taking the Test.

“Each year, we have seen thousands of participants coming together to raise awareness about the condition through our Beat Diabetes initiative. This year too, we are pleased to continue the initiative in a virtual format to give our communities the opportunity to take the pledge for good health no matter where they are, and collectively raise diabetes awareness. We encourage people across the region to join us in the commitment towards a healthy lifestyle by taking on the pledge to clock 10,000 steps a day, reduce the consumption of sugars and processed food, and monitor blood sugar levels regularly – three simple steps that go a long way in controlling diabetes”, said Renuka Jagtiani, Chairwoman and CEO of Landmark Group

“The Beat Diabetes initiative will also continue to work with its longstanding partner Dubai Sports Council to advance the fitness and health focus of the region.”

According to statistics from the International Diabetes Federation (IDF), 55 million adults suffer from the condition across the MENA region. This figure is estimated to double by 2045. Given the rising prevalence of diabetes in the region owing to poor lifestyle habits of a large segment of the population, there is an urgent need to encourage healthy living. Furthermore, in the context of the complications that diabetic patients face from the coronavirus, it is vital for them to follow a healthy diet and exercise regime.

The Group is also collaborating with Emirates Diabetes Society to offer expert tips on managing diabetes effectively.

In a bid to combat the increasing incidence of diabetes in the region, Landmark Group has rolled out various activations to help residents get started on their journey to better health.

Take the Pledge: Communities across the region can visit or Landmark Group’s social media platforms to ‘Take the Pledge’ to make a conscious effort and commitment to better health. All registered participants will enter a draw for a chance to win prizes at the end of the campaign.

Get Tested: One of the key objectives of the Beat Diabetes initiative is to enhance awareness and encourage the community to routinely get tested for blood sugar and learn about the associated risks of the condition.

To achieve this priority, Landmark Group is working with leading healthcare partner Aster Clinics to conduct free blood glucose tests from 26 to 28 November at Oasis Mall in Dubai.

According to IDF, of the 34 million people affected by diabetes in the MENA region, nearly 50 per cent were undiagnosed, and therefore at considerable risk of diabetes complications and poor health outcomes.

Support the Cause: Landmark Group will also be raising funds across its extensive network of brand outlets in the GCC region in support of Al Jalila Foundation, a global not-for-profit organisation established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. All proceeds from the fund-raising initiative will contribute towards diabetes research, awareness and care. Since 2014, the Group has raised over AED3 million that has helped fund 15 research studies.



Previous Article Next Article


UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Download Images RetailME Magazine