UAE-based retail and hospitality conglomerate, Landmark Group, today announced that it has flagged off the annual Beat Diabetes initiative virtually.
In the absence of the physical Beat Diabetes Walk that takes place every year, Landmark Group’s Beat Diabetes initiative in 2020 runs online via the ‘Take the Pledge’ campaign that aims to continue raising awareness about the condition and inspiring the public to lead a healthier lifestyle.
As part of the ‘Take the Pledge’ initiative, the Group is calling on communities across the region to make a commitment towards the three pillars of diabetes management – Get Active by clocking 10,000 steps a day, Eat Healthy by reducing sugars and processed foods, and monitor blood sugar and pressure levels by Taking the Test.
“Each year, we have seen thousands of participants coming together to raise awareness about the condition through our Beat Diabetes initiative. This year too, we are pleased to continue the initiative in a virtual format to give our communities the opportunity to take the pledge for good health no matter where they are, and collectively raise diabetes awareness. We encourage people across the region to join us in the commitment towards a healthy lifestyle by taking on the pledge to clock 10,000 steps a day, reduce the consumption of sugars and processed food, and monitor blood sugar levels regularly – three simple steps that go a long way in controlling diabetes”, said Renuka Jagtiani, Chairwoman and CEO of Landmark Group
“The Beat Diabetes initiative will also continue to work with its longstanding partner Dubai Sports Council to advance the fitness and health focus of the region.”
According to statistics from the International Diabetes Federation (IDF), 55 million adults suffer from the condition across the MENA region. This figure is estimated to double by 2045. Given the rising prevalence of diabetes in the region owing to poor lifestyle habits of a large segment of the population, there is an urgent need to encourage healthy living. Furthermore, in the context of the complications that diabetic patients face from the coronavirus, it is vital for them to follow a healthy diet and exercise regime.
The Group is also collaborating with Emirates Diabetes Society to offer expert tips on managing diabetes effectively.
In a bid to combat the increasing incidence of diabetes in the region, Landmark Group has rolled out various activations to help residents get started on their journey to better health.
Take the Pledge: Communities across the region can visit www.beatdiabetes.me or Landmark Group’s social media platforms to ‘Take the Pledge’ to make a conscious effort and commitment to better health. All registered participants will enter a draw for a chance to win prizes at the end of the campaign.
Get Tested: One of the key objectives of the Beat Diabetes initiative is to enhance awareness and encourage the community to routinely get tested for blood sugar and learn about the associated risks of the condition.
To achieve this priority, Landmark Group is working with leading healthcare partner Aster Clinics to conduct free blood glucose tests from 26 to 28 November at Oasis Mall in Dubai.
According to IDF, of the 34 million people affected by diabetes in the MENA region, nearly 50 per cent were undiagnosed, and therefore at considerable risk of diabetes complications and poor health outcomes.
Support the Cause: Landmark Group will also be raising funds across its extensive network of brand outlets in the GCC region in support of Al Jalila Foundation, a global not-for-profit organisation established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. All proceeds from the fund-raising initiative will contribute towards diabetes research, awareness and care. Since 2014, the Group has raised over AED3 million that has helped fund 15 research studies.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
A Concept by MUSE, a new homegrown retail destination by Chalhoub Group,
UAE-based Majid Al Futtaim has announced the expansion of its people development
Direct-to-Consumer (D2C), Digitally Native Vertical Brands (DNVB), and brand.com serve as different
Furniture retailer Home Box has opened its first-of-a-kind retail outlet in the
Giordano has announced the opening of its first concept store at Zahia
Carrefour has rolled out several sustainable initiatives through partnerships with CHEP and
Gentle Monster has announced the opening of the brand’s second flagship store in
Log files, excel spreadsheets with point-of-sale figures, hierarchies, and inventory data are
Retailers today are seen to be taking pride in calling themselves a
Every element of the retail landscape has been forced to undergo drastic
Words by Ayman Beydoun, Chief Operating Officer, BFL Group Within the global
UAE-based Majid Al Futtaim has opened the region’s first AI-powered check-out free