Kuwait-based start-up raises $1.1-mn seed funding


July 20, 2020 | By RetailME Bureau

Kuwait-based digital fitness start-up, HOT Technologies has successfully closed a $1.1 million seed funding round from strategic regional angel investors. HOT Technologies will use the funds to further develop its product offerings to provide people an addicting take on fitness by leveraging the latest technology and by onboarding top coaches across the Middle East.

Also read: lululemon to buy in-home fitness brand MIRROR

HOT Technologies is a subscription-based fitness application that makes fitness accessible and rewarding by putting exceptional workouts that can be accessed anytime and anywhere. It includes thousands of hours of curated and localised fitness content. For instance, they host a daily schedule of live classes that cater to different levels and goals.

“We can’t wait to show our region, as well as the world how the HOT app can make fitness fun, social and empower us all to lead a healthier lifestyle,” said serial entrepreneur, Nezar Al Saleh – founder & CEO, HOT Technologies. “We’re blessed to have had believers in our vision and team from the start. The current climate did not really impact our fundraising efforts. We were blessed to be oversubscribed and had to align with investors that had the most value add.”

HOT Technologies aspires to ultimately become the solution to motivate people in the MENA region and beyond to lead a healthy and happier lifestyle.

“COVID-19 has helped shed light on the value of training regularly at your own time and place. Without tech-enabled solutions such as HOT, quarantine would have been harder than it was on many people. During this period, we experienced unprecedented growth, and are happy to have most of these users continue living a healthy lifestyle,” Al Saleh concluded.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine