Korean beauty brand innisfree set to launch in Dubai

RetailME Bureau

Korean beauty brand innisfree is all set to launch in the UAE, in partnership with regional retail conglomerate Alshaya Group. innisfree’s flagship store in the Middle East will open at The Dubai Mall towards end of February.

innisfree is powered by the finest natural ingredients found on JEJU island, a pristine volcanic island located on the southern coast of the Korean Peninsula. The brand’s products are all eco-friendly and self-harvested, with an aim to preserve the balance of nature during the production process. The Dubai Mall store, located in Star Atrium – level one, will stock the full range of innisfree’s natural and affordable skincare, make-up and body collections.

“Having launched the brand across the world from Asia to Australia, to the US and Canada, we are delighted to be launching innisfree in the region. We look forward to having our first flagship store in the Middle East where people can come and experience our products first hand, and learn about the benefits of the products that are steeped in heritage from JEJU island and offer so many natural benefits,” says Paul Lee, general manager of innisfree, Middle East.