KidZania opens in Kuwait


June 17, 2013 | By RetailME Bureau

Mexican chain of interactive kids entertainment centres KidZania has opened its 13th worldwide edutainment centre at Kuwait’s The Avenues Mall in partnership with franchis e operator MH Alshaya Co.

KidZania Kuwait includes a 75,000 sqft, interactive kid-sized city paved with streets and recognisable establishments and brands, allowing children of ages 4-14 to choose from real-world careers ranging from doctors and engineers to chefs and TV reporters, and interact with 82 city establishments including the airport, bank, city hall, hospital, petrochemical lab, cupcake factory, electronics service centre, and restaurants. KidZania Kuwait uniquely caters to the local market and features culturally relevant touches like its oil and gas laboratory and oil and gas training facility.

“With the launch of KidZania Kuwait, we welcome our 13th interactive city – bringing exceptional opportunities for growth and inspiration to millions of children around the world. Our presence in Kuwait affords a brand new opportunity to inspire kids through authentic experiences that build imagination, confidence and community in an entertaining environment that caters exclusively to them,” says Xavier Lopez Ancona, president and founder of KidZania.

“Kuwaiti families are excited about the opening of KidZania Kuwait – a one-of-kind indoor destination where children can escape the heat and role-play new careers in a realistic city setting that promotes active learning and fun. Additionally, KidZania Kuwait opens another window to the world where Kuwaiti children can connect and collaborate with kids from around the globe,” adds Fernando Medroa, vice president of leisure and entertainment of MH Alshaya Co and CEO of KidZania Kuwait.

Brands showcased at KidZania Kuwait include Abdul Samad Al Qurashi, Abyat,American University Kuwait, Aquafina, Asnan Tower, Bayt.com, Boots, Burger King, Dar Al Shifa Hospital, Debenhams, DHL, Early Learning Centre, Easa Hussain Al-Yousifi & Sons Co., Justice, KAICO – Mobil & Michelin, Mothercare, NBK, Nissan, Pinkberry, Pizza Express, Potbelly, Qatar Airways, Starbucks, The Sultan Centre, Vision Express, and Wataniya Telecom.

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