American fast food restaurant chain KFC, a subsidiary of Yum! Brands, has launched its first-ever digital branch on social media. The KFC Scroll Thru has been launched as a drive thru at a click. It is a one of a kind exciting interactive social experience that allows users to get fed through their social media feed.
The KFC Scroll Thru makes ordering online easier, faster and offers the user a playful way to interact with the brand closely, allowing users to choose and buy the meals instantly. KFC’s new entertaining digital journey is produced in both English and Arabic to deliver a different experience every time the posts appears on social media feeds.
The KFC Scroll Thru is available in social feeds and on websites all over the Middle East, where it is part of every users’ daily scrolling journey, whenever they get hungry for some KFC.
“We have always been part of many people’s moments, and today people spend most of their time scrolling through their feed on social media. We want to still be part of their lives and keep what we deliver easy and relevant to what they need. Our choice was to do that in a creative and distinctive manner through the KFC Scroll Thru,” says Ozge Zoralioglu, chief marketing officer, YUM! Brands\KFC MENA Turkey & Pakistan.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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