Home-grown leisure business, The Smash Room has launched an innovative product called the Smashbox, to still connect with its audience at the current time of social distancing.
Akin to a rage room, The Smash Room encourages visitors to break things – from discarded VCRs to CPUs as well as televisions, refrigerators and cars. At a time when entertainment centres have shut down in the UAE to contain the spread of COVID-19, The Smash Room has decided to deliver a similar experience to the doorstep of its audience.
The Smashbox has been designed keeping in mind that quarantine can be stressful and people might need an outlet to vent their pent-up anxiety. The kit consists of hygienic gloves, toilet roll, a hammer and an electronic box that can be smashed but safely. Later, the smashed electronics can be placed in a recycling bin/centre when it is safe to step out. In fact, operating a business that requires smashing electronics and even cars, The Smash Room recycles an average of 15,000 electronics every year.
Ibrahim Abudyak, co-founder & managing partner, The Smash Room
When asked whether this innovative step will help The Smash Room to stay afloat, co-founder & managing partner Ibrahim Abudyak said, “We have just launched Smashbox By The Smash Room, and hoping it will first bring some relief to people staying at home from some stress and anxiety, while also providing us with much needed cash flow relief. Whether this will contribute in helping us stay afloat will be a question of time.”
“We have had to close our doors since March 15; since then we have clocked zero revenues, while many fixed costs remain the same,” he added.
At this time of crisis, as a responsible business, The Smash Room has also decided to continue to support its team with 100% pay and no reduction regardless whether they work from home or not work at all.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
When House of Habanero opened its first physical location at Alserkal Avenue
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
UAE-based hair care startup Zaphira Nature is created to meet the needs
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Previous Article
