When innovation goes ZOOM

Rupkatha Bhowmick

Thirty years ago, gas stations weren’t anywhere close to what you see today. The service level was poor. The person filling fuel at the gas station was shabbily dressed and reluctant to help, especially at the time of his afternoon nap or late at night when he was woken from his sleep. Considering that fuel is an essential part of people’s life, this was a gap that needed to be addressed. The market needed something new. We decided to change the set up…with our Emirates Petroleum Products Company (EPPCO)/ Emirates National Oil Company (ENOC) and ZOOM networks – Zaid Alqufaidi, managing director, ENOC Retail

The UAE’s energy needs is top priority for us

The growth of our retail services makes us feel proud but our core still lies in fuel and energy. Hence, our top priority is to develop our gas station network. In the run up to Expo 2020, around 10 million people are expected to settle in the UAE. Imagine the growth in energy needs. We are aware of the current shortfall in the energy offer, which is why we plan to build 54 gas stations across Dubai and the northern emirates between now and 2021. We have already secured 47 locations that are at different stages of development….

Dubai is the fastest growing emirate in the UAE. We recently announced a $1 billion expansion project for our refinery in Jebel Ali to increase production from the current 140,000 barrels per day to 210,000 barrels per day. Most of the production from this refinery will be used for jet fuel. That’s obvious, given our country’s aviation growth. The other component is transport fuel, part of which will be produced at this refinery, with the rest being imported from regional refineries.


The full article has been published in RetailME November edition