IMG Worlds unveils its newest theme park IMG Worlds of Legends


December 6, 2016 | By RetailME Bureau

IMG Worlds, Dubai-based owner and operator of the world’s largest indoor theme park IMG Worlds of Adventure, has announced the launch of its latest and second project, IMG Worlds of Legends.

Spanning 2 million sqft with nine unique zones – including Nickelodeon, Ubisoft, Saban Brands, Pokémon, Mattel, The Animé Zone, Cartoon Network and IMG Worlds’ proprietary brands Legends of Arabia and Lost Valley – Dinosaur Adventure – IMG Worlds of Legends will feature some of the most exciting and popular brands in the world, making it one of the biggest global licensing deals of its kind.

Located adjacent to IMG Worlds of Adventure, the IMG Worlds of Legends, will feature futuristic interactive rollercoasters, state-of-the-art rides, breath-taking water-based attractions and spectacular live entertainment. With its temperature-controlled environment and retractable roof, guests are offered the choice of enjoying the thrilling rides safely protected from the desert heat in summer or basking in the sun on the sky-high coasters in winter as IMG Worlds of Legends is open 365 days a year, offering the best of both worlds.

In addition, IMG Worlds of Legends will offer a fully immersive experience with each zone in the theme of a different imaginary world, complete with 104,000 sqft of food and beverage and 102,000 sqft of retail space.

“We are building on the success of IMG Worlds of Adventure with the next phase of growth – IMG Worlds of Legends. We are committed to bringing the boldest, most dynamic attractions to Dubai, combining innovative rides with value entertainment for the whole family,” state Ilyas and Mustafa Galadari, owners of the Ilyas & Mustafa Galadari Group.

“We are encouraged to look to the future as Dubai races towards fulfilling the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai, to attract 20 million visitors to the emirate by 2020. We are fast becoming the family entertainment capital of the Middle East with high growth prospects that permit us to plan for the long term. We look forward to welcoming residents as well as visitors from the region and abroad to enjoy a unique theme park adventure like no other,” they add.

“IMG Worlds continues to attract truly international brands to Dubai and we are now one of the principal players in the global theme park industry. We have executed on our brand portfolio strategy, bringing together the biggest names in the industry under one umbrella to create the ultimate leisure and entertainment destination. IMG Worlds of Legends has beloved characters, dynamic rides, interactive attractions, and incredible architectural engineering across nine distinct zones, spanning over 2 million square feet,” state Lennard Otto, CEO, IMG Worlds.

IMG Worlds of Legends will connect to IMG Worlds of Adventure via a state-of-the-art sky bridge, which will double as a gateway to the park. There will also be a pedestrian walkway, allowing easy transit between the two parks. Guests will be able to purchase tickets to each park separately or choose a multiple park pass for the ultimate day out for families and friends.

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