Home-grown Café Isan launches kindness campaign


April 8, 2020 | By Rupkatha B

Home-grown, award-winning Thai street food restaurant, Café Isan, has launched its kindness campaign, encouraging people to reach out and perform random acts of kindness, at the time of social distancing.

“Self-isolation is troubling for our collective mental health. While we are serving our food from the heart, cooked with love, we want to encourage everyone to commit a daily act of kindness on another human or animal. Let’s turn the lingo of the coronavirus on its head and create a new pandemic – kindness, says Lisa Knight, partner and co-owner, Café Isan.

While people are feeling lonely and isolated, worried, fighting boredom and facing employment and financial issues, Café Isan believes it is a prime duty to take care of one another in any way we can – sharing meals or masks, sharing jokes or gloves. Letting front line workers know how much we appreciate their efforts or helping an animal in need.

Please tell us about some of Café Isan’s acts of kindness.

Knight: Because we trust our customers, we are asking them to nominate people who could really do with a complimentary meal. That aside, we are handing out meals to essential workers like cleaners who are doing a terrific job, but are in low pay brackets. We will also start selecting nearby hospitals randomly and send surprise food parcels. We are also randomly calling customers to offer complimentary meals. Add to these, our free immunity-boosting ginger, lime and mint tea kits that we are giving away with every food delivery order. And, to raise smiles, we are posting jokes and fun stuff as well as our chef’s new recipe videos through our digital platforms.

How is the café encouraging customers to donate food for those in need?

Knight: At the moment, we are absorbing all the costs. We have not asked our customers to donate. As a small business, in order to absorb the cost, our Chef New and I have decided to sacrifice salaries and profits.

What kind of partnerships is Café Isan building with other home-grown businesses to collectively stay afloat?

Knight: We are currently looking into a range of ideas from sharing riders, even kitchen spaces.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Food retailer SPAR enters Kazakhstan

Dutch food retailer SPAR enters Kazakhstan following the opening of its first 

Continue Reading

October 6, 2022 | By RetailME Bureau
BinDawood Holding opens first Danube supermarket in Bahrain

One of the leading grocery retail operators of hypermarkets and supermarkets in 

Continue Reading

October 3, 2022 | By RetailME Bureau

Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By RetailME Bureau

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine