Healthy & home-grown: Protein Bakeshop


June 13, 2019 | By Rupkatha Bhowmick

Home-grown in the UAE, Protein Bakeshop encourages consumers to swap processed sweet treats with healthy variants made from honest ingredients. Protein Bakeshops treats can be found in over 200 outlets in the UAE and 750 coffeehouses across the GCC. Most recently, the brand has partnered with global coffee shop chain, Starbucks.

“It’s a huge milestone for any CPG (consumer packaged goods) company to partner with Starbucks, especially for a start-up like us,” said Saad Umerani, co-founder of Protein Bakeshop, “It’s the perfect brand association for us. Your best premium coffee, with our premium healthy snacks, on-the-go! We are especially proud to be one of the first home-grown UAE food brands to be stocked in this world-renowned coffee house, we believe it speaks volumes about our products and business model and proves we are on the right track to achieve our brand’s vision and goals.”

“From the early days we said more ‘Nos’ than ‘Yes’ in order to build a strong and credible brand. We decided to never compromise on the ingredients used in our products. We were clear that it’s alright if less people buy our products, but let them buy the right thing. We are seeing these decisions paying off positively,” he shared.

Alongside its recent partnership with Starbucks, in five years Protein Bakeshop has expanded its reach to over 250 outlets across five countries in the GCC in a variety of supermarkets, restaurants, gyms and hotels. The stockists include Carrefour, Choithrams, ZOOM, Emarat, All Day Mini Mart, Milk & Honey Gourmet, Ripe Markets, ones the Grocer, Stomping Grounds, Tania’s Teahouse, Reel Cinemas, Jumeirah Hotels, Crank and Motion Cycling, to name a few.

That’s significant growth for a home-grown brand started in 2014 in a small kitchen by nutrition expert and diabetic educator, Rashi Chowdhary. Over the next couple of years, the brand grew slowly but surely. Around three years ago the brand needed funding, which is when Dubai-based venture capitalist, Umerani – founding partner at Enabling Future – stepped in. After successfully closing seed funding round of $400,000 in January 2018, Umerani officially took over as the CEO of Protein Bakeshop.

Are people willing to pay more for healthy food: Consumers are far more aware and informed today. They look for healthy ingredients in foods they consume. They realise if sugar is replaced by organic honey, the price of the product will go up. They are open to paying slightly extra if the product is clean and healthy. Having that said, as a business we have to find the sweet spot when it comes to product pricing.

Is less really more: When it comes to human body, lesser the ingredients in the food we eat, the easier it is for our body to digest and absorb the nutrients. We realised and implemented this while curating our product range at Protein Bakeshop. That’s a why our range is small but very effective – including Peanut Butter Truffles, Almond Truffles, Dark Chocolate Truffles, Coconut Truffles, Nut Bites and Chocolate Bites. It’s all clean with no hidden ingredient.

Start-up scene is evolving: Cost of doing business here is high. Not many people talk about it. Having that said, the start-up scene has come a long way. Protein Bakeshop has also come a long way. We were one of the first start-ups in the venture capital space, and we made some cool investments. We were also one of the first UAE companies to go to Y Combinator – an American seed accelerator that created a new model for funding early stage start-ups. Even region-based big family businesses have begun investing in start-ups. The growth potential is big. The region is being taken seriously.

Comments

comments

Previous Article Next Article


TRENDS


The role of stores during the holiday season

The role of stores during the holiday season

What will be the role of stores during the holiday season in 

Continue Reading

September 21, 2020 | By RetailME Bureau
Converting mobile browsers into buyers

Converting mobile browsers into buyers

Converting mobile browsers into buyers is the task at hand, states Kalika 

Continue Reading

September 21, 2020 | By RetailME Bureau


MOST POPULAR


ASOS launches its first circular fashion collection

ASOS launches its first circular fashion collection

British online fashion & lifestyle retailer, ASOS launches its first circular fashion 

Continue Reading

September 30, 2020 | By RetailME Bureau
Marks & Spencer brings back Shwopping recycling programme

Marks & Spencer brings back Shwopping recycling programme

British retailer Marks & Spencer (M&S) brings back Shwopping recycling programme in 

Continue Reading

September 28, 2020 | By RetailME Bureau




YOU MAY ALSO LIKE /


Eagle Hills Sharjah signs up Every Day Fresh Hypermarket

Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the 

Continue Reading

September 14, 2020 | By RetailME Bureau
BinDawood Holding reportedly sets IPO price

Saudi Arabia-based grocery retailer BinDawood Holding reportedly sets IPO price, indicates Reuters. 

Continue Reading

September 13, 2020 | By RetailME Bureau
Choithrams continues supporting UN WFP’s Zero Hunger campaign

For the sixth consecutive year, UAE-based supermarket chain Choithrams continues supporting UN 

Continue Reading

September 9, 2020 | By RetailME Bureau
BRW Society products will soon be available at Spinneys

Having been inducted into the Spinneys incubator programme, home-grown, online tea brand 

Continue Reading

September 8, 2020 | By Rupkatha Bhowmick
Urban Foods is on an expansion spreeUrban Foods is on an expansion spree

UAE-based Urban Foods, a strategic partnership between Meraas and Dubai Holding, is on 

Continue Reading

September 7, 2020 | By Rupkatha Bhowmick
Carrefour launches click & collect self-service at DIFC

Operated in the UAE by Majid Al Futtaim, Carrefour launches click & 

Continue Reading

September 7, 2020 | By RetailME Bureau
Tesco strengthens commitment to create employment opportunities

British grocery retail chain Tesco strengthens commitment to create employment opportunities through 

Continue Reading

September 7, 2020 | By RetailME Bureau
Waitrose & Partners UAE opens a convenience store in Al Barari

Waitrose & Partners UAE opens a convenience store in Al Barari, Dubai. 

Continue Reading

September 6, 2020 | By RetailME Bureau
Amazon-owned Whole Foods Market launched online-only store

Amazon-owned Whole Foods Market launches online-only store in Brooklyn, New York. This 

Continue Reading

September 3, 2020 | By RetailME Bureau
Interior of Grandiose Dubai

Grandiose Supermarket opens in Dubai Sports City, continuing to expand its presence 

Continue Reading

September 2, 2020 | By RetailME Bureau

UAE-based retailer Lulu Group has signed an agreement with the Royal Commission 

Continue Reading

August 31, 2020 | By RetailME Bureau

UAE-based supermarket chain Spinneys has announced the winners of its incubator programme 

Continue Reading

August 30, 2020 | By RetailME Bureau




Download Images RetailME Magazine