Health & fitness concept Max & Aegle opens in Meydan


February 10, 2019 | By RetailME Bureau

A new and innovative concept in health and fitness, Max & Aegle, opened in Dubai last week. The fitness brand – the brainchild of businessman Zafer Taher – focuses on the principles of Macro Health, a term which describes a unique holistic approach to wellness.

A 500,000 sqft purpose-built wellness destination housed in a two-storey building, surrounded by a landscaped outdoor area, Max & Aegle is located in Meydan and has been developed by Meydan Group. The facility has the capacity to accommodate 5,000 members, but this will be limited to 2,000, ensuring that every member can fully benefit from every visit.

Inside, the fitness area is spread across two floors and boasts designated cardio, weight training and circuit areas, while group exercise classes will be held in dedicated studios for high intensity training, boxing, yoga and cycling. Outside, an Olympic size swimming pool, along with the kids’ splash pool, is set within a landscaped and shaded relaxation deck. There is also a 1,400-metre running track, two dedicated areas for outdoor fitness training and athletics and a large yoga lawn offering spectacular views onto the Downtown skyline. In the next few weeks, a new and ambient restaurant, providing healthy eating options, will open.

“We wanted to create something very different to what is already in the market,” says Taher. “Almost all fitness operators in the UAE are accommodated in office or residential buildings so they are compromised in terms of the space size, facilities and equipment they can offer their members. Working closely with Meydan Group, we have been able to design the building around our vision and the keen desire to provide members with a very wide choice of activities, fitness classes and work-out options in an ambient and relaxing environment, working within the principles of Macro Health.”

“Creating a sustainable city that promotes physical wellness and healthy lifestyle is a cornerstone for Meydan Group. Through our endeavours, we aim to develop projects that are built on strong foundations and a well-rounded quality of life. Developing modern communities entail partnerships with organisations like Max & Aegle that understand our vision. We look forward to working together and bring to Meydan a healthy, happy and productive neighbourhood,” adds Mohammad Al Khayat, vice president – Commercial and Free Zone, Meydan Group.

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