Freedom Pizza pledges to reduce plastic waste


February 19, 2018 | By RetailME Bureau

UAE-based Freedom Pizza has pledged to reduce the amount of unnecessary plastic with its delivery orders. Freedom Pizza will stop providing straws with orders and will not send a cutlery pack, instead customers will be asked to purchase biodegradable cutlery.

Freedom Pizza has been inspired by the thoughtful acts of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, crown prince of Dubai, who last year dedicated the launch of International Volunteer Day by cleaning the sea.

As a member of the Strawless Ocean Institution, Freedom Pizza already uses uniquely branded cardboard boxes to deliver food. It already uses recycled napkins and recycled plastic bags, nevertheless the company is looking to develop similar, on-demand arrangements with biodegradable bags to minimise impact. All the produce used at Freedom Pizza is sourced locally and direct from the suppliers, keeping the company and its partners green.

This recent move to reduce plastic waste further emphasises Freedom Pizza’s commitment to operating in an ethical manner. The pizza delivery company is working in collaboration with the local chapter of Sea Shepherd Conservation Society, the international, non-profit, marine wild life conservation organisation, which has the same objective of spreading awareness.

“Since launching we have felt ethically and morally bound to look after our team. We have invested heavily in our road safety campaign, providing drivers with high quality protection gear, well maintained delivery bikes and both medical and compensation insurances. It is now time to expand our ethical focus to the world around us. We have been amongst the many delivery services sending plastic straws and cutlery with every order. The ‘Don’t Suck’ campaign originated in the US and after being inspired we decided to join efforts to save the environment and marine world,” says Ian Ohan, founder & CEO, Freedom Pizza.

The Strawless Ocean movement reports, in the US alone, 500 million straws are used every year. Campaigners have warned if action is not taken, there will be more plastic in the ocean than fish by 2050, which is an extremely worrying thought. Plastic straws end up in the ocean primarily through human error, and an estimated 71% of seabirds and 30% of turtles have been found with plastics in their stomachs.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine