Food continues to remain at the heart of retail. If the right mix of concept, experience and location is created, food brands are able to bring in the footfall.
“If you build an amazing food brand and place it in the right location, people will come and love what you do for them – this has not changed in the last three decades. Food is love, love and love,” stressed F&B industry veteran Jonathan Doughty, director at ECE Projektmanagement GmbH – global head of foodservice, leisure & placemaking at ECE.
Mario C Bauer, advisor for German restaurant chain Vapiano, agreed. “One of the differences between a big coffee chain and a small start-up is the love invested in the business. This love creates a value proposition for the brand. While choosing an investor, a brand must always remember to select one that will take good care of the heart in the absence of which the business might collapse.”
Vapiano follows a mixed model of ownership and franchise that helps the brand to clock rapid growth, going from 80 to 170 stores in less than three years. “It is crucial to evaluate the strength of the franchisee to see success,” Bauer emphasised.
“Creative food concepts are becoming stronger, pushing existing operators to work much harder to build a point of differentiation,” stated Andrea Bertoncello, managing director, DEA Capital Alternative Funds – Taste of Italy.
“Food is one of the most dynamic businesses today. But success depends on how food operators and landlords work together,” added Doughty.
Offering perspectives on what makes a market promising for F&B, he continued, “Lucrative markets are where consumers are moving from the in-home purchase of food to out-of-home. Often this is driven by a change in consumption, social and work habits of consumers. Spain is a good example, where for many years people went home for lunch. But that pattern has gradually changed, due to lack of time. Nowadays, they buy their lunch outside, which means they need more places to purchase food, leading to growth potential for F&B.”
“Germans are slowly starting to enjoy dining and shopping in retail centres, causing an increase in demand and supply. But in the UK, when we advised shopping malls on the percentage of F&B while leasing, they doubled or even trebled those numbers that didn’t work. It was in part led by a willingness on the part of food operators, backed by investors, to pay ridiculously high rents. Things were fine until Brexit happened, after which people reduced the frequency of going and eating out,” Doughty cited.
Offering a forward-looking view, he suggested, “Shopping and retail centres must encourage new food brands along with the established names. Food halls, for example, are quite a hot topic now driven by quality and variety of food. The shopping centre industry that is quite mainstream can now bring in a whole world of change through food.”
“We will see many more changes in the food service market in the next decade compared to what we saw in the last decade, driven by technology, anti-brand sentiments and need for authenticity. If we don’t do new things, diners will not come through the doors,” Doughty cautioned.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Carrefour, which is owned and operated by Majid Al Futtaim in the
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
Ahead of its fifth anniversary Dubai’s homegrown F&B brand Dubai-born Akiba Dori
Healthy ice pops and ice cream brand House of Pops has announced
Panda Retail Company yesterday held its first annual event for suppliers: “PACE”
UAE-based retail conglomerate Apparel Group has announced a strategic partnership with homegrown
Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure
Around five years ago Luma Makhlouf and her husband Haider launched a
Bord Bia (Irish Food Board) is the Irish government agency that manages
Passion F&B group behind the Award-winning restaurant Trèsind and Michelin Star restaurant
Nigel Ngoni Machakata has been appointed as the new Chef De Cuisine
Celebrity chef Kunal Kapur has opened an Indian restaurant called PINCODE at
The National Retail Federation and Comexposium Group, one of the leading event organisers
F&B major Americana Restaurants has opened the first Peet’s Coffee outlet in