Food, fashion, entertainment come together at HYPE DXB


March 9, 2020 | By RetailME Bureau

Fashion, food and entertainment have been infused to create a hip environment at Boxpark – an urban destination by Meraas – for the launch of HYPE DXB. Running from February 26 to March 14 HYPE DXB invites street style shoppers to discover special collections from local and international creators, while having exciting gastronomic experiences.

For HYPE DXB, Boxpark has collaborated with Elevate Middle East, a unique pop-up fashion and design concept; The HUB, a creator of outdoor dining and entertainment spaces; and Urbanist, a hub for contemporary fashion and design.

“HYPE DXB represents the trendiest lifestyle event in 2020, where hip street fashion meets art meets food in a friendly and laid-back California-style setting. Everyone has something to see, do, buy or eat,” said Amjad Malki, co-founder, Urbanist.

More than 30 designers are presenting their avantgarde street-style clothing, handbags, shoes, accessories, home décor and jewellery designs at HYPE DXB. To celebrate Dubai Food Festival, The HUB has brought a selection of innovative street food concepts from around the world to Boxpark.

In addition to the outdoor shopping experience, artists such as Zeina Salameh and Baya Ceramic are setting up shop at the destination to create masterpieces during the event. Meanwhile, children can paint on graffiti walls at the activity corner, created especially for the occasion, while a DJ and live performers set the mood on weekends.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine