Italian beauty brand, Flormar has opened its 10th store in the UAE at Mercato Mall with its full line of colours and palettes. The brand offers a range of products that include blush, foundations, eye shadow, mascara, lipstick, concealers and nail polish within the make-up range and an extensive bath and body line.
Established in Milan, Flormar has become the essential brand of women. Flormar has a powerful position in the cosmetics market, and its successful line of skincare creams, cleansing products and anti-aging are a result of strong R&D developments and beauty expertise.
“Flormar is experiencing significant growth in the UAE, and this is a result of consumer loyalty to the brand. Our product lines have been growing to suit the demand of the UAE market, and we’ve had amazing responses with all our lines. The new concept store in Mercato Mall will cater to a very special clientele that frequent it. The store features a unique design aesthetic in an attempt to give consumers a superior experience. Our goal is to complement lifestyles and tastes with an unrivalled range of beauty and skincare products,” says Flormar CEO, Cem Şenbay.
“Our relationship with Flormar has bloomed over the years, yielding great results under the umbrella of Multiplex International’s Retail arm, Exquisite Trading LLC. The expansion and opening of the new store will meet the demands of a larger consumer base, and we are very pleased to be able cater to their needs,” adds Vinod Adnani, CEO & MD Multiplex International.
Flormar was acquired in the year 1970 and since then began production in Turkey. Flormar has become an indispensable brand for women with its yearly production of 120 million units. Focusing on foreign operations since the year 2008, Flormar has covered a long distance in order to become a global brand with its 650 shops located in 250 cities in 106 countries. In the UAE, Flormar has nine operation stores already and also retailed through more than 20 hypermarkets and online channels.
Other Flormar stores are located in Al Wahda Mall, Dalma Mall and Khalidiyah Mall in Abu Dhabi; City Centre Deira, The Dubai Mall, Al Ghurair Centre, Madina Mall, City Centre Al Shindagha, Burjuman Centre in Dubai; and City Centre Sharjah and Sahara Centre in Sharjah.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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