Friends and business partners Khalil Dahmash and Varun Khemaney launched Jamaican restaurant Miss Lily’s – co-founded by Serge Becker and Paul Salmon – in Dubai two years ago. The licensed restaurant is located on the fifth floor of Sheraton Grand Hotel on Sheikh Zayed Road.
“We opened with a bang,” they shared, adding, the uniqueness of the restaurant as well as smart positioning at Sole DXB – as both business partners are streetwear and sneaker enthusiasts and met their target audience at the pop-up – went a long way in creating the initial buzz. No wonder the restaurant has attracted the likes of Rihana, Ed Sheeran as well as a list of sports stars, along with the Dubai residents.
Miss Lily’s Dubai is spread across 3,200 sqft. “You have to enter the restaurant through a container placed at the entrance. The idea is to transport our guests to a different world altogether – from the hustle and bustle of Dubai to a Jamaican oasis,” Dahmash explains.
“The front of the restaurant here actually looks like the Miss Lily’s at East Village in New York,” states Khemaney. “So much so that we flew in the canopy from New York.”
On entering Miss Lily’s Dubai, it almost seems like a two-room set-up – the yard followed by the dining area.
Finally, coming to food, Miss Lily’s Dubai makes “crave-able, colourful food.” According to the co-founders, since not many people in Dubai are exposed to Caribbean food, they wanted diners to love the food at Miss Lily’s Dubai. To offer an authentic flavour to them, the restaurant also sources many ingredients, like ackee, from Jamaica.
The specialities at Miss Lily’s Dubai include jerk grill, slow-cooked short ribs, hot pepper shrimps, jerk chicken and jerk corn. A version of the slow cooked lamb done in a Jamaican way is also popular.
The full story has been published in our May edition
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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