The e-commerce landscape has dramatically shifted as many states in the US implemented stay-at-home orders and “non-essential” businesses temporarily closed to prevent the spread of COVID-19, states retail intelligence and software company Stackline.
Not only are consumers shopping more online, their shopping behaviours have noticeably changed. While its clear consumers purchase an abundance of toilet paper, canned food and other household cleaning items during a pandemic, they are also buying several more items for the home.
Stackline has reviewed e-commerce sales across the US and compiled a list of the Top 100 Gaining and Top 100 Declining categories in March 2020.
Below are some key takeaways:
There is a surge in home fitness products including weight training equipment, fitness accessories and yoga equipment as gyms and workout studios are forced to close. Due to the increase in at home workouts, the gym bag category and many outdoor sport categories such as baseball & softball and track & field are in decline.
Many companies have implemented a work-from-home policy, driving demand for computer monitors, keyboards and mice and office chairs up as employees look to create a temporary home office.
Most travel has been halted, causing declines in the luggage and suitcases, briefcase and camera categories. Additionally, many spring break vacations were canceled, triggering a decline across sandal and swimwear categories.
Formal apparel categories including bridal and men’s suits are in decline.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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