Eros Group launches Huawei experience store

RetailME Bureau

Huawei in partnership with Dubai-based electronics retailer Eros Group opened the doors of its all-new store in City Centre Mirdif. Only the second of its kind in the UAE, the new flagship store is themed on Huawei’s Intelligent Life agenda that allows customers to get a hands-on experience and explore the latest technology from the brand in a comfortable futuristic space that is designed with nature in mind.

“In recent years, experience stores of leading brands across categories have been attracting customers, especially in the high-end segment. The Huawei experience store will bring Huawei, as a brand, closer to the consumer. Eros Group is proud to be associated with it and is committed to open many such experience stores at most prominent destinations in UAE,” says Deepak J Babani, executive vice chairman, Eros Group.

Commenting on the opening, David Wang, UAE country manager, Huawei CBG adds, “The United Arab Emirates holds a key strategic position for Huawei’s goals of global leadership in the industry. We are very glad partnering with our long-standing local partner, Eros Group, to bring the new Huawei experience store and expand our presence in the market. We welcome both new and existing Huawei and Eros customers to come and experience our Intelligent Life store concept, along with our latest developments in consumer technology.”

“Acceptability of Huawei mobile phone is on the rise. The recent success of Nova 3E, Nova 3i & P20 has contributed substantially to Huawei’s market share. Huawei Experience stores will act as a catalyst in introducing the customer centric technology & user-friendly design to the prospective buyers,” concludes Niranjan Gidwani, CEO, Eros Group.