Dubai Summer Surprises is back for its 22nd edition

RetailME Bureau

Dubai Summer Surprises (DSS), Dubai’s annual summer festival, returns to the city starting June 21 to August 3, 2019. It is bringing residents and tourists an exciting six-week line-up of sales, promotions and events.

The 22nd edition of DSS, organised by Dubai Festivals and Retail Establishment (DFRE), offers an array of summer deals across the city’s shopping, hospitality and entertainment attractions.

A variety of favourites returning this year include Modhesh World, Deal of the Day, live concerts and many more. The festival will also offer new elements set to excite residents and tourists alike, including considerable chances to win bumper prizes throughout the summer period.

“There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises. We are delighted to announce this edition’s dates. As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment.

We look forward to the incredible events and activations that our retail partners have in store for this year’s festival. Once again, we welcome and encourage everyone to experience all that Dubai has to offer during the summer months,” says Ahmed Al Khaja, CEO of DFRE.