Disney Destinations reveals top family travel trends in KSA

May 2, 2019 | By RetailME Bureau

A new poll of KSA residents has revealed the top travel preferences and habits of today’s modern family. The research, conducted by Disney Destinations – home to the world’s most magical entertainment and recreational destinations – examined KSA families’ key motivators and preferences and the deferring spending habits of families.

The survey found that children were the biggest influence on family holiday choices, with 50% of parents stating that their children have the highest influence on vacation destinations and activities, while 14% of respondents consider social influencers to impact their holiday decisions.

Almost half (48%) of KSA residents polled look for all-inclusive vacation options which include convenience elements such as flights, transfers, food and beverages, with 31% of respondents also noting the importance of having activities and options to suit the interest of every family member when considering vacation options.

The survey found males are far more likely to book themselves online, with 75% reporting they manage the entire process themselves, compared to 46% of females. Females are more likely to seek third-party assistance, with 37% reporting that someone else manages the process for them.

A substantial number of families seek a variety of activities which cater to the age and interests of each relative, with almost one-third (31%) stating this is a priority consideration when planning their vacations.

“It’s not surprising to find that an overwhelming number of families actively seek dynamic vacations with enough variety in activities to suit every member of the family,” says Peter Welch, VP sales & marketing Disney Destinations. “And Disney Destinations offers something for all ages. From world-class theme parks and attractions, to entertainment, dining and leisure activities, we’re committed to ensuring every guest can enjoy their ultimate experience and share in meaningful moments with loved ones.”

When it comes to family holiday budgets, 55% of respondents set aside SAR10,000 or more each year for vacations with 18% expecting to spend more than SAR50,000, with the most prominent proportion of these (45%) being younger families with parents aged 18-29 years old.

“We all see the value in enjoying vacations together with our families and loved ones. Disney Parks is proud to create destinations where millions of guests make magical memories each year,” adds Welch.



Previous Article Next Article


The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau

Download Images RetailME Magazine