Creating engaging ‘third places’ for visitors


December 31, 2018 | By Rupkatha B

Saudi Arabia-based Alandalus Property CEO, Hathal Saad Alutaibi believes the correct usage is ‘destinations’ as opposed to retail real estate. Retail spaces are curated for individuals to fulfil their needs and spend a good time. It’s quite different from renting an office space. It must be a destination of choice, acting as the individual’s ‘third place’, after home and work place. That is the kind of aspirational retail spaces that Alandalus Property are striving to build and rejuvenate.

RetailME spoke to Alutaibi about the state and evolving nature of retail spaces in the Kingdom and what the ‘mall of tomorrow’ will look like

Shopping malls and retail spaces used to be driven by architectural design and the tenancy mix – an activity undertaken by the leasing team – without much focus on the real needs of the end users – shoppers. The fallout of such a model is the rise of e-commerce that started offering customers more choice and convenience.

“Think about it. Today online and offline are not competitive anymore. Digital is a great platform to engage. Online-only retailers are also creating experience centres when they have the required financial strength. If the right engagement strategy is in place, it is possible to bring shoppers from online to offline. They will browse online but buy in stores. They will spread the word on social media. It’s all about engaging and differentiating,” Alutaibi emphasised.

“The fundamentals of the industry are now changing,” he added. “There is a clear shift towards food and entertainment, while leasing, to create a higher level of engagement with visitors and shoppers. We have consciously changed our outlook towards retail real estate and shopping malls, which are no longer transaction-only locations. Now we work towards creating destinations of choice that not only draw but retain visitors for longer and bring them back more often. What we sell is no longer a square metre of retail space, we are now in the business of selling experiences.”

Read the full article in the November edition of RetailME

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine