Consumers demand contactless in their shopping journey

July 6, 2020 | By RetailME Bureau

Consumers are demanding and embracing several contactless elements throughout the shopping journey – from ordering to payment and delivery. It is not surprising that they are also seeking out contactless options for trying on apparel, Coresight Research points out.

If technology can provide an effective virtual alternative to the physical trying-on experience, this would remove the need for sanitising and restocking tried-on items. At the same time, this will also help in reducing the significant expense of receiving and processing items returned due to sizing issues.

“Consumers are understandably squeamish in the current environment about going to the mall and trying on clothing that may have been recently tried on by someone else, particularly as it is not well understood how long the coronavirus can survive on fabric. Policies for segregating or sanitising tried-on items vary widely by the retailer, and the consumer has to trust that each retailer’s measures were indeed followed,” observes Deborah Weinswig, CEO and founder, Coresight Research.

In order to meet consumer demand for contactless for trying on apparel, real estate company Brookfield Properties recently announced the nationwide rollout of fitting technology through FIT:MATCH studios across the US. This will be launched Chicago, Dallas and Los Angeles by mid-September. The two companies began testing the technology in a Houston mall in late 2019; 80% of shoppers entering the studio participated in the virtual experience, totalling 4,000 over a three-month period. According to the companies, the feedback was generally positive, generating a high net promoter score.

In a FIT:MATCH studio, each consumer is asked a couple of questions about fit preferences before being scanned. The technology captures 150 data points from the user’s body in about 10 seconds. This data is then processed using artificial intelligence (AI) to determine the best clothing fit for the individual. The user receives a unique FITCH ID and a link to a personalised apparel selection from participating brands; recommended items have a 90% or greater likelihood of being a good fit, according to FIT:MATCH. Over time, data built up about the user’s fit and style preferences ensure that recommendations continuously improve.

“Many companies have attempted to solve returns issues related to fitting by using technologies such as smartphone cameras and AI. Still, there has been much difficulty in coordinating sizing between brands and manufacturing. For example, one brand’s ‘large’ may be another brand’s ‘medium’, and the factory may have loose quality controls leading to significant variation even in items of the same size,” Weinswig stated.

By offering personalised services to consumers, such fitting issues can be obliterated, while offering a contactless shopping experience.


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine