City Centres Muscat and Qurum launch ‘Make a Difference this Ramadan’ with Dar Al Atta’a

RetailME Bureau

Majid Al Futtaim shopping malls in Oman – City Centres Muscat and Qurum have once again collaborated with the charity association, Dar Al Atta’a to make a difference in the lives of the less fortunate by encouraging people to donate during Ramadan.

Now in its 13th year, ‘Make A Difference’ is Majid Al Futtaim’s annual initiative that spreads the message of kindness and empathy. It teaches the community the value of giving and compassion and encourages everyone to donate, providing families in need with everyday essentials.

City Centres Muscat and Qurum have been working closely with Dar Al Atta’a for the past four years. During the holy month, the malls will have collection boxes placed in key areas for shoppers to donate items, such as wearable clothing, toys, books and canned or dry food items. All collected goods will be given to Dar Al Atta’a to be distributed to the underprivileged in Oman.

“We are very pleased to collaborate once again with Majid Al Futtaim. City Centre Muscat and City Centre Al Qurum have played a vital and active role in the success of our Ramadan initiatives over the past years, which is aimed at helping the less fortunate across the Sultanate of Oman. This year, we will continue to collect donations, including food, clothes, toys and books. We will also be available at City Centre malls throughout the Holy Month to sell donation coupons,” says Dr  Shamsa Al Harthy, General Manager, Dar al Atta’a.

“Our Make a Difference initiative with Dar Al Atta’a has made great strides in getting the community together for a good cause, and this is reflected in the growing number of visitors who donate to the less fortunate every year,” adds Husam Al Mandhari, senior mall manager – Oman – Shopping Malls at Majid Al Futtaim – Properties. “This year, we once again invite the communities to embrace the spirit of giving, to open their hearts and generously donate to underprivileged families this Ramadan.”

City Centres Muscat and Qurum will also transform with elegant and traditional décor to mark the holy month. Visitors will enjoy the soothing and spiritual ambiance and participate in cultural activities all month. The malls will be offering traditional jallab drink to everyone visiting after iftar time. They will be entertained by a roaming whirling Turkish Mawlawi performance that will take place every other night. On the 14th day of Ramadan, the malls will also celebrate the colourful ‘Qaranqasho’ with several family entertainment including a magical puppet and LED lights show.