City Centre Ajman welcomes a flurry of brands

RetailME Bureau

As part of the ongoing enhancement project at City Centre Ajman, Majid Al Futtaim has announced the opening of 50 international brands and dining concepts.

City Centre Ajman is transforming into a regional mall with an investment of AED643 million, which is part of Majid Al Futtaim’s announcement made in June 2016 to increase its total investment in the UAE by AED30 billion by 2026, taking its total investment in the country to AED48 billion.

With a gross leasable area of 365,970 sqft, the mall brings 14 brands to Ajman for the first time.  Making their debut in the emirate are beauty brands Inglot and Lush Cosmetics, and fashion brands Garage and US Polo.

In food service, Portuguese-style casual dining restaurant Nando’s, Turkish Mado café and Italian comfort food restaurant Pizza Express are serving the residents and tourists for the first time in Ajman. In addition, there are Starbucks, Tim Hortons and Gerard Café.

Visitors seeking leisure and entertainment options at City Centre Ajman have Magic Planet and VOX Cinemas.

The innovatively designed mall extension boasts a bigger parking facility with 1,800 spaces. It took more than six million man hours to construct the striking new wing, which has a central galleria, skylight roof allowing natural light to stream in during the day and contrast lighting levels in stores that create an inviting ambiance for shoppers.

The first phase of the expansion was carried out in line with green building protocol and Majid Al Futtaim’s sustainability strategy. Energy-efficient design and procedures, including installing LED lighting and water-saving, low-flow faucets and fixtures help reduce the mall’s carbon footprint.

The next development phase will involve the renovation of the existing mall which will see City Centre Ajman grow from 312,150-to- 592,015 sqft in size upon completion in 2019. As part of the upgrades, the public areas and facilities – including the toilets, baby changing area and prayer rooms – will be enhanced for a seamless transition between the old and new section of the mall.

“The new wing at City Centre Ajman, which features more than 50 international brands and dining concepts, is set to revolutionise the emirate’s retail landscape,” says Fuad Mansoor Sharaf, managing director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman). “We are proud to bring 14 world-class brands that make their debut in Ajman, underscoring our continued leadership in the retail sector. We’ve listened carefully to our fashion-conscious customers who want the convenience of shopping for their favourite brands closer to home and have addressed that demand with our diverse range of new stores and restaurants.”

“As City Centre Ajman transforms into a regional shopping mall, our focus on contemporary design with convenience and accessibility at the centre of our services, a tailored retail mix with dynamic new brands and unique dining and entertainment concepts continue to make it a destination of choice for both residents and tourists,” he adds.