Carrefour UAE and P&G unite to preserve Ghaf tree


August 2, 2018 | By RetailME Bureau

In line with the Year of Zayed initiative, Carrefour UAE – part of Majid Al Futtaim – and Procter & Gamble (P&G) planted one Ghaf seed for every P&G product purchased at Carrefour UAE stores nationwide. This effort comes as part of ‘Leave Your Mark’ campaign, through which P&G encouraged shoppers to record a video message at selected Carrefour outlets pledging to make a difference to the environment. P&G also partnered with the ‘Give a Ghaf Tree Planting Program’ and brought together 100 UAE residents to break the Guinness World Record for the most seeds planted simultaneously within one hour.

The planting of the Ghaf seedlings took place in the presence of Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment. Highlighting the significance of the Ghaf tree to the nation, the minister comments, “Ghaf is regarded as the national tree of the UAE and I’m delighted to see an initiative such as Leave Your Mark take root on the 100th birth anniversary of the founding father of our nation, the late Sheikh Zayed bin Sultan Al Nahyan. Our strategic partners in the private sector play an active role in environmental sustainability and by launching this initiative, the seeds planted here today will literally grow into a forest of ghaf trees to benefit this land and our children for generations to come.”

“We aspire to build a better world, within P&G and within the communities around us. Every day, we work to be a force for good and a force for growth, and today our ambitions are realised in not only breaking a world record for a great cause, but also raising awareness about the plight on the UAE’s national tree, and not only encouraging communities to become part of the solution but facilitating it as well by planting thousands of Ghaf trees,” adds Mohamed Sultan, vice president Arabian Peninsula for P&G. “In this way, we are also able to pay homage to Sheikh Zayed and his endeavours to always save the tree.”

The late Sheikh Zayed Bin Sultan Al Nahyan, was once quoted to have said, “Cut a path, but don’t cut a tree.” Since then, the UAE has recognised the importance of the link between the environment and human well-being. This story inspired P&G and Majid Al Futtaim-Carrefour’s initiative: Leave Your Mark. The 20,000 seeds planted during the World Record Attempt represented a major milestone for P&G and Carrefour UAE. The potted seeds were replanted in a mosaic to show the likeness of the Year of Zayed logo when viewed aerially as a tribute to the Father of the Nation and his vision of a sustainable future.

“At Carrefour the issue of climate change and sustainability is one that we seek to address every day as part of Majid Al Futtaim’s overall Net Positive Strategy – with our customers, suppliers and partners. We acknowledge that this is a battle that requires a collaborative effort to succeed, therefore we’re proud to be a part of P&G’s Leave Your Mark initiative, while adding yet another page to the Guinness World Records book. To all our customers that purchased P&G products from our stores, thank you for your contribution, together we can help make the world a greener place for all,” says Miguel Povedano, chief operating officer of Carrefour UAE and head of operational excellence at Majid Al Futtaim Retail.

The Ghaf tree has multiple functions in the UAE desert, and is considered by scientists to be a solution to desertification by stabilising dunes while improving the soil. Due to urbanisation, the tree is on the endangered species list, and by cultivating thousands of Ghaf seeds in the UAE, P&G is working to preserve the tree and its rich heritage.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine