Careem NOW available for food delivery in Dubai and Jeddah

December 17, 2018 | By RetailME Bureau

Dubai-based transportation network company, Careem has launched an online delivery platform for goods and services called Careem NOW. With this launch, Careem has expanded into the food delivery market – to begin with – going beyond ride hailing to payments, delivery and mass transportation.

Commenting on the launch, Adeeb Warsi, managing director of Careem NOW, says, “Careem NOW can do for food delivery what Careem has successfully done for ride hailing. Careem NOW will create awesome dining experiences, more employment opportunities and have a hugely-positive impact on the rapidly growing food delivery market as it’s rolled out in each country. It’s another new vertical from Careem as we expand beyond ride-hailing.”

Over $150 million will be invested in Careem NOW, reflecting Careem’s level of commitment in bringing a first-class delivery service to the region. The service will initially launch in Dubai and Jeddah, with Egypt and Pakistan to follow. Careem NOW will operate via a separate app – available from today for Android and iOS.

Careem NOW has decided to start within a few selected zones, and expand from there. In Dubai, it includes Business Bay, Jumeirah 1, JLT, Marina, Tecom, Al Quoz, Diera, Garhoud, Motor City and Sports City. In Jeddah, the network includes Al Rawdha, Al Salamah, Al Naeem, Al Hamra, Al Andalus, Al Khalidiya, Al Safa and Al Zahraa.

Careem’s 33 million existing customers can add food delivery through the Careem NOW tech and enjoy the convenience of a single identity across Careem and Careem NOW. Existing Careem customers will be logged seamlessly onto the new app, and stored payment details and addresses will be automatically linked.

Careem NOW will be operated independently from the ride-hailing business, and delivery will work through both a marketplace and dedicated-fleet model. Operating seven days a week (and in line with restaurant operating hours), the service will also have a dedicated call centre. The pricing structure includes a customer fee for delivery.

“Over 85% of the food delivery markets in our region still operates via traditional call-and-order methods. Through our extensive infrastructure network and technology, we can immediately offer a vastly superior service,” adds Warsi

According to internal research, food delivery in Careem NOW’s target countries is predicted to become around $25 billion market by 2022. Careem NOW follows on from the launch of Careem Bus in Cairo and peer-to-peer credit transfer as Careem expands into new verticals and building out its platform businesses.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine