Dubai-based MoRE Café unveiled a new design at Mercato, following the success at its Murooj location, in order to align itself with the current market and consumer needs. In addition, the café also launched ‘Glow by MoRE Kitchen’, an artisan ice-cream concept.
Welcoming guests into their open-plan space, the new concept is fresh, modern and warm. Continuing to celebrate the love of great food and art, the Mercato branch has introduced a new communal workspace and showcases the work of local artist Reem Al Rawi.
Believing in the importance of literature, culture and brain food, MoRE Cafe remains home to a community library, boasting a new initiative that encourages diners to leave five books in exchange for a coffee and croissant or stick to the traditional book swap. Families can enjoy their morning coffee, while their kids are catered for with the introduction of ‘kids’ corner’ complete with interactive wall space, toys and a specially designed menu offering.
Glow by MoRE Kitchen, on the other hand, will offer over 16 flavours, rotating from over 100 options, to include coffee caramel crunch, baklava, um ali, red velvet, lotus and sahlab mistica. The brand has created a first for the region in the form of their ice cream pies, available as a whole or by the piece. The waffle cones are freshly made and a selection of ice lollies is available with flavours such as sprite lemonade with mixed berries, cardamom and rosewater & pistachio kulfi as signatures.
In addition, MoRE Café – brainchild of Dutch hospitality experts who have a passion for sustainable food trends that support recipes from around the globe – also has ambitious expansion plans for 2018 that will see the brand launch in Bahrain, Kuwait and Jeddah by the mid of this year. Glow will expand across the UAE and into Kuwait, with plans for the rest of the GCC, supported by MoRE’s sister company Intelligent Foods.
“Mercato is a great location for MoRE and Glow based on the demographic and success of the mall. We are extremely pleased with the positive feedback they have had from the guests since we opened. The guests are commenting on variety and quality of the food we have on the menu as well as the different but high quality ice cream in Glow,” says James Le Gassick, CEO of MoRE & Intelligent Foods. “Guests also like the new design and can see that we have kept a lot of the popular design features but refreshed for people’s expectations.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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