Burj Khalifa, ADNOC, and ADGM turn yellow to mark Noon’s largest sale

November 24, 2020 | By RetailME Bureau

GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale going live with a  coordinated light and air show across the Middle East, turning the region’s most iconic buildings and the skies of Riyadh bright yellow.

On the afternoon of the 23rd of November noon partnered with The Helicopter Company to turn Saudi Arabia’s capital city yellow, flying the message “Our deals reach the skies” across the skies of Riyadh.

The Yellow Friday show moved to the UAE where Abu Dhabi’s sky-scraping ADNOC headquarters and the world’s tallest building, the Burj Khalifa, lit up bright noon yellow at dusk. The noon light show will play on the Burj Khalifa every night of the sale, with the last show playing on 29th November. On the November 27th, ADGM, Abu Dhabi’s
International Financial Centre, will join the Burj Khalifa and ADNOC in turning yellow.

“Yellow Friday Sale was created for our customers and local businesses and is now the biggest of its kind in the Middle East. We are so proud of what we have accomplished in just three years and know that we could not have
achieved this without the love and support of our customers and retail partners. As a region, we are worthy of global-scale excellence and can achieve incredible things. I could not be prouder of our team or more excited about what is to come”, said Maya El Ayach, Growth and Digital Strategy at noon.

Noon’s biggest Yellow Friday Sale is now live, ending at midnight on 29th November. Customers can enjoy up to 70 percent off across all categories, price crashes, daily surprises, and must-buy bundles dropping over the course of the week. Noon will also give customers extra incentives at checkout including up to 15% off with Al Rajhi Bank in KSA and VISA in the UAE and Egypt.

First launched in 2018, noon’s Yellow Friday Sale is the flagship shopping event of the region’s leading digital marketplace. In 2019 noon’s Yellow Friday Sale surpassed all other Friday sales in the region.

Noon.com is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar founded with the mission of building an ecosystem of homegrown digital companies from the region,



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine