Brazilian fitness concept PowerCycle comes to Dubai

RetailME Bureau

Born in Brazil, PowerCycle, an indoor cycling and fitness studio has opened in Dubai, situated in Jumeirah Lake Towers at JBC 5 Building.

PowerCycle will offer various training models, led by six qualified instructors – including indoor cycling or aptly termed power bike, which is a combination of physical awareness and result orientation and encourages riders to add the ‘power’ element, and, wattbike which simulates outdoor training. The studio also offers ballet fitness that uses classical ballet exercise and physical conditioning with mass muscle gain. It is a unique, high-calorie-burning practice.

The studio offers an energetic atmosphere and uses innovative training methodology developed through science and in-house physical assessments. It is the first-of-its-kind in the city to also offer the one of the smartest workout methods, called TACFIT, which is a strategically precise fitness system designed to provide fast recovery from exercise intensity. Each element of the 26 workouts under this training style is deliberately investigated and implemented as an integrated, holistic system of human optimisation.

“We wanted to bring our community-oriented sense of training, along with exercise models that would act as stimuli for not only the body, but also for the brain, to the UAE as we are firm believers in the notion that a healthy mind is the gateway to a healthy body,” says Leticia Monteiro, CEO of PowerCycle Dubai. “There is no better feeling than working out with a group of people who are as passionate about exercise, wellbeing and fitness as you are and that is the environment we aim to provide to our members.”