Bouchon Bakery to debut in Dubai


June 21, 2017 | By RetailME Bureau

Michelin-starred chef Thomas Keller is to launch the first of three Bouchon Bakeries outside the US in Dubai this year as part of a franchise partnership with MH Alshaya Co.

The first Bouchon Bakery in the Middle East is scheduled to open its doors in Jumeirah Beach Residence (JBR) later this year, with further bakeries planned for Kuwait and other GCC countries.

Keller opened the first Bouchon Bakery in July 2003 as a place that would foster community and provide one-of-a-kind breads in Yountville, California. Since then, the bakery has quickly blossomed beyond the Napa Valley into an important landmark throughout the US, which offers a genuine style of classic French boulangeries and a wide selection of artisanal breads and classic desserts inspired by his childhood memories and of his time in France.

Bouchon Bakery also features an array of sweet delights including classic viennoiserie, such as croissants and pain au chocolat, breakfast items like a selection of egg dishes, French toast as well as an ever-changing selection of tarts, cookies, sandwiches, quiche, soups and salads. Bouchon Bakery exclusively carries the rich and complex Thomas Keller Espresso blend, the product of a 15-year collaboration between Keller and Equator Coffees &Teas.

“As we expand outside the US, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I’m eagerly looking forward to our official debut,” says Keller.

“We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together,” adds Mohammed Alshaya, executive chairman, MH Alshaya Co.

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