Better Life joins the Sharing Fridges Initiative this Ramadan


May 9, 2018 | By RetailME Bureau

Better Life, a kitchen appliance retailer in the UAE and a division of the Easa Saleh Al Gurg Group LLC, has once again joined forces with the Ramadan Sharing Fridges Initiative, under the umbrella of Emirates Red Crescent, to celebrate the auspicious month. The collaboration is part of an ongoing CSR programme ‘Better Deeds’, launched by the company in 2017.

Promoting community values of giving and sharing, Better Life has donated fridges which are placed across various locations in Dubai. The initiative encourages residents to share their compassion by stocking fridges with complimentary water, laban, beverages and fruits for workers and anyone in need during the Holy Month.

Starting first day of Ramadan, Better Life fridges can be stocked up in areas, including Mirdif (Ghoroob and Shorooq), Layan Community, Business Bay (Dubai Properties’ Sales Centre), Motor City – GEMS Metropole School, Dubai Investment Park Community, Jumeirah Park Community, Dubai Knowledge Village, Jumeirah Village Circle, Jumeirah Village Triangle, Al Barsha 1, Meydan – The Polo Residence, Deema 2 – The Lakes and Dubai British School.

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