Amazon launches skincare line Belei

RetailME Bureau

Amazon has announced the launch of Belei, a line of high-quality skincare products. The collection features 12 different items, including everything from retinol moisturizer to vitamin C serums for users to address common skincare concerns like acne, dark spots, dehydration, dullness, appearance of fine lines and wrinkles and more.

All Belei products are free of parabens, phthalates, sulfates and fragrance and are not tested on animals. Further, Belei product bottles are 100% recyclable, made of post-consumer recycled resin and carton packaging.

“Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, head of beauty for private brands on “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”