IMG Worlds of Adventure – the world’s largest indoor theme park spanning 1.5 million sqft – celebrated its first anniversary on August 31 this year.
In an exclusive interview with CEO Lennard Otto, Rupkatha Bhowmick finds out about the journey so far, the lessons learnt from developing the world’s largest indoor theme park – the first to open in the region – and running it successfully while constantly entertaining and surprising guests.
“When you launch something in an entirely new industry – as we did in the theme park space – everything is theoretical until the doors opened. We probably hit the target by almost 95% of what we had planned, which is very good. We did extensive research before opening the park. We hired a team of mixed nationalities – locals and foreign – leading to a healthy balance. The opening of IMG Worlds of Adventure last year coincided with the Eid holidays, and we received an overwhelming response. From the get-go, we also planned our events calendar. Starting with Eid, we went into Halloween that gave way to the UAE National Day into New Year and Chinese New Year. We had a lot of festivities to keep the business running,” shares Otto.
“What’s very heartening is the high repeat visitation to IMG Worlds of Adventure, up to 30% in the resident market, which is what we wanted. Reviews on TripAdvisor, Google and Facebook show that we are peaking as an entertainment destination. The experience is selling itself…Our tourist numbers have been great too. We have seen our tourist portfolio grow with a strong presence out of India, China, Kuwait, Saudi Arabia and Russia – from our five top markets. We are also attracting new markets to Dubai,” he reveals.
Read the full article in the October edition of RetailME
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Saudi Arabia’s Al Hokair Group for Tourism and Development has partnered with
VOX Cinemas, the cinema arm of Majid Al Futtaim, commits to nurture
Dubai Parks and Resorts and Real Madrid C.F. have signed an exclusive
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
UAE’s multicultural family destination for culture, shopping, and entertainment Global Village has
Saudi Arabia based leisure and entertainment operator Al Hokair Group for Tourism
Global Village is all set to open its doors today marking the
Majid Al Futtaim’s cinema arm VOX Cinemas has launched VOX Culture in
Saudi Arabia based operator of leisure and entertainment concepts Al Hokair Group
‘From nothing’ is a phrase that comes to mind when I think
For its 27th season that opens on October 25 UAE’s multicultural family