US-based 800 Degrees Neapolitan Pizzeria has launched its own app ‘800 Degrees’, to strengthen its online delivery platform in the region.
Hosting an array of new features and offers, the new app is easy-to navigate and lets the customer order from any store of their choice. The app also allows the customer to arrange a pick-up from the store after placing an order online. 800 Degrees app is now available for download on iOS and Android platforms.
To further stimulate sales via its online delivery platform, 800 Degrees has unveiled its new Loyalty Plan titled ‘800 Degrees Loyalty Club’. As per the programme, every point earned is equivalent to AED 1. Customer wallets are already preloaded with 15 points. Rewards on the Loyalty Plan are based on different Tiers that depend on numbers of orders placed via the website.
“As we are witnessing a splurge in digital technology within the food industry, we’d like to boost our own digital platform, to capitalize on the growing needs of the market. By improving our online delivery platform and developing a comprehensive loyalty programme, we intend to directly engage with our customers with innovative offers and seamless service while motivating them to come back to us for more,” says Manish Jeswani, managing director of Eaters LLC – the franchise rights owner of 800 Degrees Neapolitan Pizzeria.
800 Degrees specialises in handcrafted and customized pizzas catering to varied palates, making the pizza delectable even for customers with specific dietary requirements. Baked in a wood-fired stone hearth pizza oven at 800 degrees Fahrenheit, the Neapolitan pizzeria not just offers pizzas, but also hosts a range of authentic Italian delicacies, right from pastas, burratas, salads to specialty desserts and coffee. The brand currently operates from four locations – Mall of the Emirates, City Centre Me’aisem, Dubai Parks and Resorts and Last Exit.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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