Within the first two days of the launch of ‘10 million meals’ campaign, over 15,000 donors pledged 450,000 meals and food parcels online and via SMS to support families and individuals affected by the COVID-19 outbreak in the UAE.
Companies and individuals rushed to support the UAE’s biggest food distribution drive through making online and SMS donations, besides thousands of more financial and in-kind donations pouring into campaign’s call centre and bank account.
The ‘10 million meals’ campaign enables individuals and institutions to make financial and in-kind donations towards providing meals and food parcels to low-income individuals and families across the country throughout the holy month of Ramadan.
Donations started pouring in shortly after His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, announced the campaign on his Twitter account.
Led by Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank, the campaign is being carried out in collaboration with ministries, federal and local entities and humanitarian organisations across the UAE, in an integrated and wide-ranging distribution network to ensure an efficient food delivery mechanism to beneficiaries across the UAE.
The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will oversee the campaign in collaboration with the Social Solidarity Fund Against Covid-19.