UAE launches 10 million meals campaign

RetailME Bureau

Under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, his wife Her Highness Sheikha Hind Bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank, the UAE has launched the ‘10 million meals’ campaign. It is the nation’s biggest food distribution drive to support low-income families and individuals affected by the COVID-19 outbreak across the UAE.

The nationwide campaign, which coincides with the approach of the Holy Month of Ramadan, enables public, entities, companies, businessmen, entrepreneurs and philanthropists to make a financial donation towards purchasing cooked meals and food supplies or provide food items and parcels for distribution among hard-hit families and individuals in the challenging circumstances that left many unemployed and others with limited income.

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The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will oversee the campaign in collaboration with the Social Solidarity Fund Against COVID-19.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said, “The ‘10 million meals’ campaign aims to reinforce social solidarity and cohesion in the UAE to enable us to emerge from the global crisis stronger. The public, private and humanitarian sectors are united today to empower our people to overcome the global crisis without leaving anyone behind.”

He reaffirmed, “Sheikha Hind’s compassion and humanitarian efforts make her a widely-admired and loved figure in our society. She will be the best to lead the humanitarian campaign during these challenging times. Sheikha Hind will lead the noble cause of feeding the hungry throughout the Holy month of Ramadan in our nation, the nation of giving and peace.”

Interested donors can visit the website www.10millionmeals.ae to make a purchase of a preferred number of meals to be distributed to disadvantaged individuals and families. Corporates and individuals can also send donations through SMS (Etisalat and du) to numbers listed on the website or deposit the preferred amount to Dubai Islamic Bank with account number AE430240001580857000001.

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People also have the chance to donate packaged or canned food supplies or arrange food parcels for distribution through directly contacting the campaign’s organising team. As part of the campaign, the team will ensure distributing food parcels to families and cooked meals to labourers throughout the Holy Month of Ramadan. In collaboration with partnering food suppliers and catering companies, meals will be prepared in accordance with the UAE Food Bank safety guidelines.

 

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