Dubai-based Alabbar Enterprises has decided to feed people in need, amidst lockdown and movement restrictions due to the COVID-19 pandemic. The company has launched a CSR initiative called ‘Helping Hands’ to support the community and deliver wholesome charity meals for those in need. The ‘Helping Hands’ campaign was launched in the beginning April, through which Alabbar Enterprises intends to serve 3,500 meals a week.
Having collaborated with suppliers – such as MH Enterprises, Chef Middle East, Barakat, Unilever, PepsiCo Arabia, BidFood, Greenhouse – and brands – including Two At Symphony, Karak House, GIA, Angelina, Social House, Markette, Candylicious – Alabbar Enterprises cook, prepare, pack and deliver fresh home-made nutritious meals every day.
The initiative is in collaboration with their charity partner, Community Solidarity Fund Against COVID-19, to support the community in easing challenges in the current environment. Alabbar Enterprises has also launched a dedicated website www.aaent-marketing.com to track the amount of donations and for companies to get involved.
Commenting on the ‘Helping Hands’ initiative, Tyrone Reid, CEO, Alabbar Enterprises said, “I wanted to see how we could help during these challenging times witnessed by our nation and the rest of the world. Although our restaurants are currently only available for delivery, I knew that there must be something that we could do to help. Helping hands is a reflection of the unity of the Dubai community, both individuals and organisations. We’ve been blessed to have the huge support of our guests that visit our businesses, and, we wanted to share those blessings in return. Using our kitchens, working with our chefs and collaborating with our network is how we aim to give back during this challenging time. The response and generosity shown by our suppliers have been extraordinary. Everybody involved wants to do their bit to help those who have unexpectedly found themselves in need at this time, in a situation that none of us could have ever anticipated.”