Netflix has announced the launch of its e-commerce platform where show merchandise will be sold. The online store, Netflix.shop will sell limited-edition apparel and collectables based on shows like “Stranger Things,” “Lupin”, and more.
The store is currently only accessible in the US but will expand to other countries in the coming months.
This is an attempt to monetise its content by selling directly to the fans and followers of Netflix’s original shows, as opposed to selling through retail partners such as Walmart and Target, as was done previously.
Netflix.shop will serve as “an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience,” according to a statement from Josh Simon, Netflix’s vice president of consumer products.
New items related to its original content are expected to be added to the store, which is currently run through Shopify, according to the Times.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
JD Sports Fashion has announced the appointment of Bert Hoyt as its
Online retail giant, Amazon has announced plans to open department stores in
adidas has announced that it will sell Reebok to Authentic Brands Group
E-commerce giant Amazon’s founder Jeff Bezos has stepped down as CEO, handing
American clothing retailer, PVH has increased the number of active job advertisements
As the UK begins to return to normality, Father’s Day shoppers are
Global e-commerce giant Amazon has announced that it has struck a deal
French luxury conglomerate LVHM’s chairman, Bernard Arnault on Monday replaced Jeff Bezos
Amazon.com Inc. will supplant Walmart Inc. as the biggest U.S. retailer by 2025, according to
According to a new report by GlobalData, the penetration of online sales
In a 180-degree turn from 2020, retailers’ expansion plans are outpacing plans