Jimmy Choo launches Choo Cafe at Harrods


July 14, 2022 | By Justina Eitzinger

Jimmy Choo the global luxury brand with exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering, have announced an exclusive partnership with the renowned department store, Harrods, based in London’s Knightsbridge, for a three-month takeover to launch the Choo Cafe, an immersive dining experience located in the emporium’s fabled shoe department – aptly named, Shoe Heaven.

The striking aesthetic of Choo Cafe is defined by an emphasis on fuchsia, which has become a signature for the brand in recent seasons. From the sculptural seating to the plush pink carpet and mirrored accents, the interior – like the brand itself – is glamour incarnate.

Not only does the distinctive décor pop against the rich tones of the iconic Egyptian escalator, it also serves as a playful nod to the brand’s latest handbag line – the Varenne Avenue Collection – a sumptuous, matelassé take on the cult Varenne family. With the collection set to launch this Autumn, Choo Cafe provides visitors with a sneak peek.

The menu, created by Harrods’ unmatched brigade of award-winning chefs, is a celebration of British summer time which will see seasonal ingredients including fresh strawberries, raspberries, tea and champagne recast in delicate and delectable patisserie, while the savoury options will see stalwart summer classics such as picnic sandwiches elevated to new heights.

Finally, considered details such as branded crockery and cutlery ensure that the Choo Cafe experience is one of joy and luxury from start to finish – plus, when combined with the exceptional surroundings, these finishing touches make for the ultimate Instagram moment.

Choo Cafe will run from the 6th of July until the 30th of September, opening from 10am-8pm Monday through Saturday and 12pm-6pm on Sundays.

 

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