Hublot, Nespresso collaborate to showcase how circularity and luxury can coexist


June 7, 2023 | By RetailME Bureau

Hublot, Nespresso collaborate to showcase how circularity and luxury can coexist

Part of LVMH Group luxury watchmaker Hublot has joined forces with Nespresso for a project showcasing both the brands shared values of innovation, excellence and sustainability. Infusing the worlds of watchmaking and coffee, the Swiss brands have launched the Big Bang Unico Nespresso Origin, the first watch made from recycled aluminium capsules and coffee grounds.

Recycled aluminium fused with aluminium capsules becomes the 42mm case, the bezel, the crown and the pusher. The rubber strap fuses coffee grounds and recycled rubber. Owing to Hublot’s patented One Click interchangeable strap system, the strap can be switched out for a 100% recycled fabric version developed with Nespresso partner SingTex. The fabric, called Scafé, is composed of 5% coffee grounds and 95% recycled polyester. This is the first time it has been used to make a watch strap. The green colour of the watch is a nod to the Nespresso Master Origins Peru Organic capsule.

“It took our R&D teams a whole year to achieve the uniformity of colour for the watch’s seven different materials, find the right balance of ingredients and perform the quality and durability testing on all the product components,” shared Hublot CEO Ricardo Guadalupe.

Another first is the brand-new case for the Big Bang Unico Nespresso Origin developed by the watchmaker for all its future timepiece collections and crafted from oak to use traceable wood and promote short supply chains. The removable interior is made from 98% eco-friendly and recycled components. For this collaboration with Nespresso, the case is decorated with the logos of the two brands, affixed using coffee grounds.

“The Big Bang Unico Nespresso Origin is the perfect illustration of the harmonious coexistence between circularity and luxury. It demonstrates that circular products can be just as elegant and refined as conventional luxury products, proving that it is possible to combine environmental values and aesthetic requirements without compromise,” added Nespresso CEO Guillaume Le Cunff.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Coffee Planet has unveiled a new brand identity to reinforce its position 

Continue Reading

August 7, 2023 | By Anurima Das
Food positive

The expansion of the organic food and grocery market in the UAE 

Continue Reading

July 26, 2023 | By Anurima Das
Union Coop reaffirms commitment to create an inclusive retail environment

Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding 

Continue Reading

July 24, 2023 | By RetailME Bureau
GMG opens Monoprix in Nakheel Mall

UAE-based diversified business GMG’s Everyday Goods – Retail division has announced the 

Continue Reading

July 19, 2023 | By RetailME Bureau
What’s special about Dubai’s newly opened fruit & vegetable market?

Located in Al Aweer and spanning 66,000 square metres the recently opened 

Continue Reading

July 18, 2023 | By RetailME Bureau
Agthia Group launches $54-mn corporate venture capital fund

Abu Dhabi-based diversified F&B company Agthia Group has launched a $54 million 

Continue Reading

July 13, 2023 | By Rupkatha B
Carrefour UAE plans to recruit 2,500 Emiratis by 2026

Grocery retail major Carrefour, owned and operated by Majid Al Futtaim in 

Continue Reading

July 6, 2023 | By RetailME Bureau
GMG opens first monop store in Dubai

UAE-based diversified business GMG has opened the first monop convenience store at 

Continue Reading

June 20, 2023 | By RetailME Bureau
Carrefour strengthens Emiratisation commitment

Carrefour, which is owned and operated by Majid Al Futtaim Retail in 

Continue Reading

June 6, 2023 | By RetailME Bureau
Al Maya SMKTS diversifies product range

UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues 

Continue Reading

June 6, 2023 | By RetailME Bureau




Download Images RetailME Magazine