Hublot, Nespresso collaborate to showcase how circularity and luxury can coexist


June 7, 2023 | By RetailME Bureau

Hublot, Nespresso collaborate to showcase how circularity and luxury can coexist

Part of LVMH Group luxury watchmaker Hublot has joined forces with Nespresso for a project showcasing both the brands shared values of innovation, excellence and sustainability. Infusing the worlds of watchmaking and coffee, the Swiss brands have launched the Big Bang Unico Nespresso Origin, the first watch made from recycled aluminium capsules and coffee grounds.

Recycled aluminium fused with aluminium capsules becomes the 42mm case, the bezel, the crown and the pusher. The rubber strap fuses coffee grounds and recycled rubber. Owing to Hublot’s patented One Click interchangeable strap system, the strap can be switched out for a 100% recycled fabric version developed with Nespresso partner SingTex. The fabric, called Scafé, is composed of 5% coffee grounds and 95% recycled polyester. This is the first time it has been used to make a watch strap. The green colour of the watch is a nod to the Nespresso Master Origins Peru Organic capsule.

“It took our R&D teams a whole year to achieve the uniformity of colour for the watch’s seven different materials, find the right balance of ingredients and perform the quality and durability testing on all the product components,” shared Hublot CEO Ricardo Guadalupe.

Another first is the brand-new case for the Big Bang Unico Nespresso Origin developed by the watchmaker for all its future timepiece collections and crafted from oak to use traceable wood and promote short supply chains. The removable interior is made from 98% eco-friendly and recycled components. For this collaboration with Nespresso, the case is decorated with the logos of the two brands, affixed using coffee grounds.

“The Big Bang Unico Nespresso Origin is the perfect illustration of the harmonious coexistence between circularity and luxury. It demonstrates that circular products can be just as elegant and refined as conventional luxury products, proving that it is possible to combine environmental values and aesthetic requirements without compromise,” added Nespresso CEO Guillaume Le Cunff.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B




Download Images RetailME Magazine