UAE-based Home Box has expanded its footprint in Abu Dhabi by opening a new store in Deerfields Mall.
The store boasts offers a wide collection of home products customized for the largely Arabic clientele that the mall traditionally attracts.
“Having created a sensation among customers across the UAE through our fabulous and attractively priced products, Home Box is excited to launch its new store in Deerfields Mall, Abu Dhabi” said Ajay Antal, CEO of Home Box. “The mall, known as a popular haunt of shoppers from Abu Dhabi, provides a strategic gateway to a new set of customers for Home Box. We are fully geared to provide a superior level of service and the most diversified range in furniture and homeware to our Abu Dhabi customers.”
“At Home Box, we constantly research the market and focus on creating products that meet the needs of our customers. Our aim is to fill the gap in the market for fashion-forward, contemporary home essentials at value-for-money prices. In the years ahead, we want to find more innovative ways to enhance the customer experience by raising the bar on delivering an economical home shopping experience,” he added.
Home Box is also offering customers the option of online shopping at Homeboxstores.com, its fastest growing store with more than 6,000 options.
“Our key differentiator has always been the price point with curated range. We believe in offering best value products without compromising on quality. Customers visiting our store in Deerfields Mall will be able to experience at first hand the thrill of selecting and buying quality products that don’t pinch their pocket,” he said.
Home Box, which now has 30 stores in three GCC countries ( UAE, KSA & Bahrain) and 12 franchise stores in Africa, is set for further expansion in the UAE, with new stores scheduled to be opened in Ras Al Khaimah and their 3rd store in Sharjah soon.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BRetail Reboot Summit 2025 Curtain Raiser: Beyond Trends. Into Tomorrow.
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI
Red Sea Mall Introduces 20+ Exclusive Brands in Major Retail Upgrade
/ 
MENA’s retail pioneer Union Coop has further solidified its retail presence in
As the demand for healthier food choices surges, ROOTS Food is leading
A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit,
Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024,
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
/ 
Majid Al Futtaim accelerates its luxury retail strategy in the GCC, building
The Inspired Home Show 2025 concluded with positive momentum, reinforcing its position
In an exclusive interview with Lorenza Luti, Marketing & Retail Director of
In an exclusive Q&A Hirdesh Kumar Methwani, Group Head Marketing, 2XL Home
UAE-based Royal Furniture aims to strengthen its brand presence, foster customer loyalty
During an exclusive Q&A, Mohamed Kattuah, Chief Commercial Officer, IKEA Saudi Arabia
Navigating the retail landscape through a dual strategy of offline and online
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Chateau d’Ax, a leading manufacturer of fine Italian upholstered furniture, has opened
Previous Article
