U.S. lifestyle brand opens its first store in the UAE

RetailME Bureau

Anthropologie, the US label known for its bohemian wear and eclectic home décor, opens its doors in the UAE for the first time on 27th May. The premium lifestyle brand’s store will be located at The Dubai Mall, and will feature a wide collection of womenswear, home décor, furniture and accessories.

“We are excited to be opening our first store in the UAE. Art and creativity occupy an important role at Anthropologie. It serves as a foundation for the brand, informing everything from buying and design, through to visual display. Coming to a vibrant city like Dubai feels like a natural fit. Our signature style and individuality appeals to the Emiratis’ customer, so it seems an obvious next step to be expanding our store portfolio into the UAE,” said Matt Hilgeman, Managing Director, Anthropologie International.

The UAE store will feature a selection of pieces available exclusively to its local customers. A range of silk embroidered unique headbands in different collections such as DEEPA and KACHEL SILK, as well as headbands from global brands such as Blossom Box and Aria Silk.